What’s this about?
Most grocery coverage tells you what happened. Beyond the Basket tells you what it means for your P&L.
This is a newsletter for grocery executives and operators who are tired of vendor decks dressed up as insight. The industry is moving faster than most can act on. Unit sales are softening, digital channels are reshaping trip behavior, and the grocers pulling ahead are betting on infrastructure over interfaces.
I spent nearly a decade within grocery and retail tech watching chains overspend on shiny and underspend on substance. These posts share what I’ve learned and what operators need to get right.
There’s no fluff here, no feature announcements, just the operational reality behind how grocers win or lose.
Don’t be gentle & sharing is caring!
Some of my posts have a strong point of view. Genuine feedback is always appreciated, and I do have thick skin. (It’s a GenX thing.) And if you feel inspired, please share what you’ve read with others.
Let’s connect!
