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Your apps are back! Now go get your customers back!
Ahold Delhaize spent more than a week sending its digital shoppers to Instacart. Here’s how I’d bring them home.
17 hrs ago
•
Curt Prins
Nobody owned the thing that broke
France lost hundreds of freezers and Ahold Delhaize lost its apps on the same Sunday. In both cases, nobody had planned for what the store does when the…
Oct 16
•
Curt Prins
2
Kroger picked the number before it picked the jobs
Four national chains cut jobs this year, and only the cuts that retire a process will show up in grocery shelf prices.
Oct 14
•
Curt Prins
1
2
Walmart Can't Keep Its Shelf Tag Story Straight
Walmart says digital shelf labels are paper tags with batteries. Its own patent describes something else.
Oct 7
•
Curt Prins
8
4
September 2026
Grocers earn two cents, and marketplaces want both of them
Instacart and DoorDash named the affordability crisis in Las Vegas. Their fix is marketplace misdirection: making grocers eat the costs that created it.
Sep 30
•
Curt Prins
2
4
Instacart walks your aisles 15 times a day. Who else sees those gaps?
Instacart packaged visual scans from your aisles into a product. CPGs can now use that against you.
Sep 23
•
Curt Prins
Five Steps to Fix How Grocers Greenlight AI
A framework for deciding where AI investment actually pays off, and where it doesn't.
Sep 8
•
Curt Prins
2
1
Ten Million Against Thirty-Six Thousand
Grocers keep funding customer-facing AI and skipping the shrink fix. The math says that's backwards, and it's not close.
Sep 3
•
Curt Prins
1
2
Your Chatbot Sucks
AI already works well enough to ship. It also gets things wrong often enough that most retailers haven't earned the trust to use it on the hard stuff.
Sep 2
•
Curt Prins
3
1
August 2026
The 95% Graveyard
Why grocery boards keep funding AI pilots that never touch the P&L.
Aug 21
•
Curt Prins
The AI Mass Adoption Mismatch
Silicon Valley is still clueless about who’s in the grocery aisle.
Aug 20
•
Curt Prins
1
1
The Marketplace Trap
Grocers Are Renting & Losing Their Own Customers
Aug 14
•
Curt Prins
2
5
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